Sugar Penguin

Role: Graphic Designer, Illustrator

Website: N/A

Sugar Penguin is a cottage bakery located in Round Rock, Texas. They were looking for a complete redesign of their branding – something bright, fun, and more artwork than design. I was happy to oblige. The imperfections of this logo are what set it apart. It’s hand-drawn and looks like it. We came up with a logo style and then colors easily fell into place after. I enjoyed designing everything around those colors. It was a special sort of torture though having to go through all the photos of cookies I couldn’t eat.