Mesa Verde Southwest

Role: Designer.

Tools: Photoshop
Website: mesaverdesouthwest.com

One of the most important things to Mesa Verde Southwest was that when customers came to the site, they knew exactly where they were at and what they could get. The southwest, being incredibly important to both the location of the store and the branding itself, had to be incorporated somehow into the design, as did the design of the products themselves. I had a lot of fun utilizing the colors of the southwest and introducing Native American patterns directly onto the design. Textures, gradients, and artistic expression were all embraced for this design and it’s hard not to think of the southwest landscape when visiting this site.