Divine28

Role: Designer.

Tools: Photoshop, Illustrator
Website: divine28.com

Divine28 wanted something that completely represented their name – they wanted elegance, simplicity, feminine – something with texture and color that felt open and classy. They also wanted a touch of fun since much of their customer base were younger girls. They loved flowers and the blue that was in their logo – in short they wanted something divine. My thoughts immediately went to the sky. Clouds, trees and elegant flourishes became the focus point for the design and I really enjoyed bringing in some of those fun illustrative elements in the header and footer.